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VOC Analysis System - メーカー・企業と業務用製品 | イプロスものづくり

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[Case Study of Visualization Engine Implementation] TSI Holdings Co., Ltd.

By delivering the feedback received from customers directly to the staff, we can enhance the motivation of the staff!

We would like to introduce a case where TSI Holdings Co., Ltd., a major apparel company, has implemented the "Visualization Engine." At the beginning of our NPS initiative, we handled everything in-house, categorizing voices based on our own interpretations and analyzing them using Excel. However, we realized that this approach had limitations in terms of the volume of voices we could manage, and relying on individual analysis skills hindered our potential for growth. After the implementation, we were able to validate the intuitive aspects and understand customer voice data objectively. [Challenges and Background] - As the number of brands implementing NPS increased, the volume of data became unmanageable manually. - Initially, each person conducted analyses at their own discretion, which limited the development of analytical skills and introduced subjective judgment. - With the introduction of NPS, we believed that further VOC analysis was necessary to motivate staff involved in the business to take action with a sense of conviction. *For more details, please refer to the related links or feel free to contact us.*

  • Business Intelligence and Data Analysis
  • VOC Analysis System

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[Case Study of Visualization Engine Implementation] Nestlé Japan Ltd.

We will introduce examples where data-backed analysis not only contributed to product improvement and development but also supported B2B sales!

We would like to introduce a case study on the use of VOC by Nestlé Japan, which operates over 2,000 brands worldwide, including coffee, snacks, and pet food. As a background, the challenge has been how to keep up with the diversification of VOC and the rapid changes in consumer behavior and trends. By analyzing internal data from phone, chat, and email, as well as external data from social media, consumer interviews, and reviews, we achieved high-resolution data analysis through a combination of "listening" to voices on social media and "asking" questions to deepen understanding. [Challenges and Background] - We felt the necessity to deepen our understanding of consumers by paying attention to voices that are not visible through data alone. - The role has shifted from defensive use of VOC for improvements to proactive use that starts from the planning and development stage. *For more details, please refer to the related links or feel free to contact us.

  • Business Intelligence and Data Analysis
  • VOC Analysis System

ブックマークに追加いたしました

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ブックマークを削除いたしました

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